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M arketing
Marketing
When selling a home, the goal is to get the best price and most favorable terms in the shortest amount of time. Our team of REALTORS are experts at this process, using their mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here is an overview of the steps we implement during the selling process, some of the same steps apply for our home buying process as well:
This is a crucial tool for listings and determining an estimate of a home’s value and setting the listing prices. This tool also helps buyers make competitive offers. The analysis considers the location, age, size, constructions, style, condition, and other factors for the subject property and comparable.
This business requires a high level of personalization for a smooth, successful transaction. United puts effort into carefully molding our clients experience and their desires into our brokers’ top priority. Therefore, your Real Estate broker will be in touch regularly and meet with you as needed during the process of buying or selling.
Professional photos of your property are paramount for generating the interest of potential buyers. Buyers start their search online, therefore United collaborates with a team of professional photographers to generate a collection of high-quality interior and exterior images of your home. These photos are then used to create an online gallery, and slideshow. There are different packages we can choose to tailor the most optimal strategy to catch buyers’ attention with images and videos.
Your Real Estate broker will submit an optimized and accurate property listing to the MLS. Midwest Real Estate Data (MRED) is the MLS of choice for United. This works with our online syndication systems in dispersing the property listing across multiple websites and platforms such as Realtors Property Resource (RPR), Realtor.com, Upstream, Apartments.com, Zillow, Trulia, etc.
Even though we live in a digital age, traditional marketing is still effective, and we implement certain traditional marketing tactics such as open house notices, street signage, targeted mailers, and e-blasts to the real estate community. We use email marketing to invite brokers to open houses, introduce them to the property, and communicate any special offers for selling the home and share with potential buyers/brokers.
With United’s online marketing plan we give your listing online presence that receives front-page exposure on our website reaching hundreds and thousands of prospects daily. We utilize social media such as paid Facebook ads, Instagram Ads, and Google Ads to promote our Listings as well as our online syndication from MLS submission.
United has the ability to help you buy or sell virtually.
We can offer 3D virtual models of the interior of your home using programs like Matterport to market your listing.
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Let our website work for you. With our professional photographs of the property mixed with our creative writing and details on the property we will combine all of us in an organized, attractive manner and showcase this on our custom-built IDX website.
We are changing the game by having our brokers provide property Tour Reports shortly after a showing is conducted which includes a list of the most recent showing dates and times and the attendees feedback on the property, as well as gauging their level of interest.
Home showings are a necessary part of selling. A showing is a private viewing of your home and an open house is a more public one. When your home is on the market it is important to maintain cleanliness and during showings which is why we recommend keeping your home “showing ready” while its listed for sale. Having your home “showing ready” will save you from having to turn down showing requests due to a messy sink or unmade bed (however it is always your decision and right to approve or decline a showing).
Together we can work out a showing and open house schedule that works best for you!
When a buyer is interested in purchasing your home, their real estate agent will draw up an offer that your real estate broker will present to you. When offers roll in United will review them to ensure that the potential buyer is financially qualified and to ensure you work with a serious buyer. Your real estate broker will negotiate on your behalf and mediate counteroffers until a mutual agreement can be reached. Any contingencies or sale condition amendments that are proposed will be explained in detail to protect our client’s interest and help you to achieve the best deal possible.
Are you ready to list your property with United Realty? Let us help maximize your home sale.
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